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Christopher Price Microsoft Big Data Solutions Christopher Price Microsoft Big Data Solutions
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Christopher Price Microsoft Big Data Solutions


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3192.36 руб.

Tap the power of Big Data with Microsoft technologies Big Data is here, and Microsoft's new Big Data platform is a valuable tool to help your company get the very most out of it. This timely book shows you how to use HDInsight along with HortonWorks Data Platform for Windows to store, manage, analyze, and share Big Data throughout the enterprise. Focusing primarily on Microsoft and HortonWorks technologies but also covering open source tools, Microsoft Big Data Solutions explains best practices, covers on-premises and cloud-based solutions, and features valuable case studies. Best of all, it helps you integrate these new solutions with technologies you already know, such as SQL Server and Hadoop. Walks you through how to integrate Big Data solutions in your company using Microsoft's HDInsight Server, HortonWorks Data Platform for Windows, and open source tools Explores both on-premises and cloud-based solutions Shows how to store, manage, analyze, and share Big Data through the enterprise Covers topics such as Microsoft's approach to Big Data, installing and configuring HortonWorks Data Platform for Windows, integrating Big Data with SQL Server, visualizing data with Microsoft and HortonWorks BI tools, and more Helps you build and execute a Big Data plan Includes contributions from the Microsoft and HortonWorks Big Data product teams If you need a detailed roadmap for designing and implementing a fully deployed Big Data solution, you'll want Microsoft Big Data Solutions.

Marcia Kaufman Big Data For Dummies Marcia Kaufman Big Data For Dummies
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Marcia Kaufman Big Data For Dummies


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1913.35 руб.

Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

Patrick LeBlanc Applied Microsoft Business Intelligence Patrick LeBlanc Applied Microsoft Business Intelligence
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Patrick LeBlanc Applied Microsoft Business Intelligence


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3193 руб.

Leverage the integration of SQL Server and Office for more effective BI Applied Microsoft Business Intelligence shows you how to leverage the complete set of Microsoft tools—including Microsoft Office and SQL Server—to better analyze business data. This book provides best practices for building complete BI solutions using the full Microsoft toolset. You will learn how to effectively use SQL Server Analysis and Reporting Services, along with Excel, SharePoint, and other tools to provide effective and cohesive solutions for the enterprise. Coverage includes BI architecture, data queries, semantic models, multidimensional modeling, data analysis and visualization, performance monitoring, data mining, and more, to help you learn to perform practical business analysis and reporting. Written by an author team that includes a key member of the BI product team at Microsoft, this useful reference provides expert instruction for more effective use of the Microsoft BI toolset. Use Microsoft BI suite cohesively for more effective enterprise solutions Search, analyze, and visualize data more efficiently and completely Develop flexible and scalable tabular and multidimensional models Monitor performance, build a BI portal, and deploy and manage the BI Solution

Arvin Meyer Access Solutions. Tips, Tricks, and Secrets from Microsoft Access MVPs Arvin Meyer Access Solutions. Tips, Tricks, and Secrets from Microsoft Access MVPs
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Arvin Meyer Access Solutions. Tips, Tricks, and Secrets from Microsoft Access MVPs


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3192.36 руб.

Two Microsoft Access MVPs show how you can become an Access power user Microsoft Access is the world’s leading database system, with millions of users and hundreds of thousands of developers. The best practices, tips, and techniques in this book can turn users into power users. Millions of eager users make Access the most popular database system in the world These Microsoft MVPs exploit key features in Access, providing advice on techniques for capturing, sharing and reporting Access data. Each tip provides detailed solutions with clear instructions for implementation, and samples of all can be found on the companion Web site Access 2010 Solutions offers professional advice that enables every Access user to get greater value from the Access database system.

Walter Piegorsch W. Statistical Data Analytics. Foundations for Data Mining, Informatics, and Knowledge Discovery, Solutions Manual Walter Piegorsch W. Statistical Data Analytics. Foundations for Data Mining, Informatics, and Knowledge Discovery, Solutions Manual
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Walter Piegorsch W. Statistical Data Analytics. Foundations for Data Mining, Informatics, and Knowledge Discovery, Solutions Manual


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2061.64 руб.

Solutions Manual to accompany Statistical Data Analytics: Foundations for Data Mining, Informatics, and Knowledge Discovery A comprehensive introduction to statistical methods for data mining and knowledge discovery. Extensive solutions using actual data (with sample R programming code) are provided, illustrating diverse informatic sources in genomics, biomedicine, ecological remote sensing, astronomy, socioeconomics, marketing, advertising and finance, among many others.

Bharat Kolluri Solutions Manual to Accompany Introduction to Quantitative Methods in Business: with Applications Using Microsoft Office Excel Bharat Kolluri Solutions Manual to Accompany Introduction to Quantitative Methods in Business: with Applications Using Microsoft Office Excel
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Bharat Kolluri Solutions Manual to Accompany Introduction to Quantitative Methods in Business: with Applications Using Microsoft Office Excel


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2245.89 руб.

Solutions Manual to accompany Introduction to Quantitative Methods in Business: With Applications Using Microsoft® Office Excel®

Boris Lublinsky Professional Hadoop Solutions Boris Lublinsky Professional Hadoop Solutions
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Boris Lublinsky Professional Hadoop Solutions


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3192.36 руб.

The go-to guidebook for deploying Big Data solutions with Hadoop Today's enterprise architects need to understand how the Hadoop frameworks and APIs fit together, and how they can be integrated to deliver real-world solutions. This book is a practical, detailed guide to building and implementing those solutions, with code-level instruction in the popular Wrox tradition. It covers storing data with HDFS and Hbase, processing data with MapReduce, and automating data processing with Oozie. Hadoop security, running Hadoop with Amazon Web Services, best practices, and automating Hadoop processes in real time are also covered in depth. With in-depth code examples in Java and XML and the latest on recent additions to the Hadoop ecosystem, this complete resource also covers the use of APIs, exposing their inner workings and allowing architects and developers to better leverage and customize them. The ultimate guide for developers, designers, and architects who need to build and deploy Hadoop applications Covers storing and processing data with various technologies, automating data processing, Hadoop security, and delivering real-time solutions Includes detailed, real-world examples and code-level guidelines Explains when, why, and how to use these tools effectively Written by a team of Hadoop experts in the programmer-to-programmer Wrox style Professional Hadoop Solutions is the reference enterprise architects and developers need to maximize the power of Hadoop.

Bill Schmarzo Big Data. Understanding How Data Powers Big Business Bill Schmarzo Big Data. Understanding How Data Powers Big Business
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Bill Schmarzo Big Data. Understanding How Data Powers Big Business


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2548.8 руб.

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money
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Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money


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3189.81 руб.

Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services
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Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services


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5245.15 руб.

Data as a Service shows how organizations can leverage “data as a service” by providing real-life case studies on the various and innovative architectures and related patterns Comprehensive approach to introducing data as a service in any organization A reusable and flexible SOA based architecture framework Roadmap to introduce ‘big data as a service’ for potential clients Presents a thorough description of each component in the DaaS reference architecture so readers can implement solutions

Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel
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Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel


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3192.36 руб.

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry
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Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry


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4609.87 руб.

Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee, Institute of Green Technology, Yonsei University, Republic of Korea Il Sohn, Material Science and Engineering, Yonsei University, Republic of Korea Presents the methodology of big data analysis using examples from research and industry There are large amounts of data everywhere, and the ability to pick out crucial information is increasingly important. Contrary to popular belief, not all information is useful; big data network analysis assumes that data is not only large, but also meaningful, and this book focuses on the fundamental techniques required to extract essential information from vast datasets. Featuring case studies drawn largely from the iron and steel industries, this book offers practical guidance which will enable readers to easily understand big data network analysis. Particular attention is paid to the methodology of network analysis, offering information on the method of data collection, on research design and analysis, and on the interpretation of results. A variety of programs including UCINET, NetMiner, R, NodeXL, and Gephi for network analysis are covered in detail. Fundamentals of Big Data Network Analysis for Research and Industry looks at big data from a fresh perspective, and provides a new approach to data analysis. This book: Explains the basic concepts in understanding big data and filtering meaningful data Presents big data analysis within the networking perspective Features methodology applicable to research and industry Describes in detail the social relationship between big data and its implications Provides insight into identifying patterns and relationships between seemingly unrelated big data Fundamentals of Big Data Network Analysis for Research and Industry will prove a valuable resource for analysts, research engineers, industrial engineers, marketing professionals, and any individuals dealing with accumulated large data whose interest is to analyze and identify potential relationships among data sets.

Gordon Willmot E. Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition Gordon Willmot E. Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition
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Gordon Willmot E. Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition


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2995.71 руб.

Roland Bouman Pentaho Kettle Solutions. Building Open Source ETL Solutions with Pentaho Data Integration Roland Bouman Pentaho Kettle Solutions. Building Open Source ETL Solutions with Pentaho Data Integration
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Roland Bouman Pentaho Kettle Solutions. Building Open Source ETL Solutions with Pentaho Data Integration


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3193 руб.

A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks.

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data
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John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data


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3189.81 руб.

Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Jason Williamson Getting a Big Data Job For Dummies Jason Williamson Getting a Big Data Job For Dummies
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Jason Williamson Getting a Big Data Job For Dummies


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1913.35 руб.

Hone your analytic talents and become part of the next big thing Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what «big data» means, why it's so important across all industries, and how you can obtain one of the most sought-after skill sets of the decade. This book walks you through the process of identifying your ideal big data job, shaping the perfect resume, and nailing the interview, all in one easy-to-read guide. Companies from all industries, including finance, technology, medicine, and defense, are harnessing massive amounts of data to reap a competitive advantage. The demand for big data professionals is growing every year, and experts forecast an estimated 1.9 million additional U.S. jobs in big data by 2015. Whether your niche is developing the technology, handling the data, or analyzing the results, turning your attention to a career in big data can lead to a more secure, more lucrative career path. Getting a Big Data Job For Dummies provides an overview of the big data career arc, and then shows you how to get your foot in the door with topics like: The education you need to succeed The range of big data career path options An overview of major big data employers A plan to develop your job-landing strategy Your analytic inclinations may be your ticket to long-lasting success. In a highly competitive job market, developing your data skills can create a situation where you pick your employer rather than the other way around. If you're ready to get in on the ground floor of the next big thing, Getting a Big Data Job For Dummies will teach you everything you need to know to get started today.

Darril Gibson Microsoft SQL Server 2008 All-in-One Desk Reference For Dummies Darril Gibson Microsoft SQL Server 2008 All-in-One Desk Reference For Dummies
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Darril Gibson Microsoft SQL Server 2008 All-in-One Desk Reference For Dummies


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3061.75 руб.

If you’re in charge of database administration, developing database software, or looking for database solutions for your company, Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies can help you get a handle on this extremely popular relational database management system. Here you’ll find what’s new in the latest version; how to choose and install the right variation for your needs; how to monitor, maintain, and protect your data; and what it takes to keep your database healthy. You’ll discover how to: Build and maintain tables Design a database and communicate with it Retrieve, analyze, and report data Build solid, robust database applications Use the SQL Server Optimizer and Query Designer Navigate SQL Server with Visual Studio Develop useful reports with the Report Builder and Report Designer Create Business Intelligence solutions with Business Intelligence Development Studio Configure your server and perform major administrative tasks To help you quickly find what you need, Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies is divided into nine minibooks: Essential Concepts Designing and Using Databases Interacting With Your Data Database Programming Reporting Services Analysis Services Performance Tips and Tricks Database Administration Appendixes Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies gets you started, helps you solve problems, and will even answer your questions down the road!

Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners
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Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners


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3831.6 руб.

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
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Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results


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3193 руб.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Tony Boobier Analytics for Insurance. The Real Business of Big Data Tony Boobier Analytics for Insurance. The Real Business of Big Data
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Tony Boobier Analytics for Insurance. The Real Business of Big Data


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6386 руб.

The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential – yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business – but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data – but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.

Christopher Sykes Simon The Big House: The Story of a Country House and its Family Christopher Sykes Simon The Big House: The Story of a Country House and its Family
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Christopher Sykes Simon The Big House: The Story of a Country House and its Family


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236.18 руб.

Теоретический минимум по Big Data Теоретический минимум по Big Data
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Теоретический минимум по Big Data


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451 руб.

Сегодня Big Data - это большой бизнес. Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций....

Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
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Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits


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1913.99 руб.

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Michael Alexander Microsoft Business Intelligence Tools for Excel Analysts Michael Alexander Microsoft Business Intelligence Tools for Excel Analysts
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Michael Alexander Microsoft Business Intelligence Tools for Excel Analysts


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3192.36 руб.

Bridge the big data gap with Microsoft Business Intelligence Tools for Excel Analysts The distinction between departmental reporting done by business analysts with Excel and the enterprise reporting done by IT departments with SQL Server and SharePoint tools is more blurry now than ever before. With the introduction of robust new features like PowerPivot and Power View, it is essential for business analysts to get up to speed with big data tools that in the past have been reserved for IT professionals. Written by a team of Business Intelligence experts, Microsoft Business Intelligence Tools for Excel Analysts introduces business analysts to the rich toolset and reporting capabilities that can be leveraged to more effectively source and incorporate large datasets in their analytics while saving them time and simplifying the reporting process. Walks you step-by-step through important BI tools like PowerPivot, SQL Server, and SharePoint and shows you how to move data back and forth between these tools and Excel Shows you how to leverage relational databases, slice data into various views to gain different visibility perspectives, create eye-catching visualizations and dashboards, automate SQL Server data retrieval and integration, and publish dashboards and reports to the web Details how you can use SQL Server’s built-in functions to analyze large amounts of data, Excel pivot tables to access and report OLAP data, and PowerPivot to create powerful reporting mechanisms You’ll get on top of the Microsoft BI stack and all it can do to enhance Excel data analysis with this one-of-a-kind guide written for Excel analysts just like you.


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Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee, Institute of Green Technology, Yonsei University, Republic of Korea Il Sohn, Material Science and Engineering, Yonsei University, Republic of Korea Presents the methodology of big data analysis using examples from research and industry There are large amounts of data everywhere, and the ability to pick out crucial information is increasingly important. Contrary to popular belief, not all information is useful; big data network analysis assumes that data is not only large, but also meaningful, and this book focuses on the fundamental techniques required to extract essential information from vast datasets. Featuring case studies drawn largely from the iron and steel industries, this book offers practical guidance which will enable readers to easily understand big data network analysis. Particular attention is paid to the methodology of network analysis, offering information on the method of data collection, on research design and analysis, and on the interpretation of results. A variety of programs including UCINET, NetMiner, R, NodeXL, and Gephi for network analysis are covered in detail. Fundamentals of Big Data Network Analysis for Research and Industry looks at big data from a fresh perspective, and provides a new approach to data analysis. This book: Explains the basic concepts in understanding big data and filtering meaningful data Presents big data analysis within the networking perspective Features methodology applicable to research and industry Describes in detail the social relationship between big data and its implications Provides insight into identifying patterns and relationships between seemingly unrelated big data Fundamentals of Big Data Network Analysis for Research and Industry will prove a valuable resource for analysts, research engineers, industrial engineers, marketing professionals, and any individuals dealing with accumulated large data whose interest is to analyze and identify potential relationships among data sets.
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Если Мы помогли Вам найти нужный товар, оставьте,

пожалуйста, комментарий, лайк, пост о нас

в любой из этих соцсетях!

это даст Вам +100 к карме :)






Ваше мнение очень важно для нас!